Anew — Privacy Policy

Last updated: November 6, 2026

Anew ("the app") is a habit tracker. This policy explains what happens to your information when you use it.

The short version

Everything you enter in Anew — habits, limits, journal tasks, photos — stays on your iPhone. We do not run servers and never receive it. The free version shows ads from Google AdMob, which collects some device data to show and measure ads (see "Advertising" below). Anew+ subscribers see no ads, and no ad data is collected for them.

Data stored on your device

• Habits, limits, journal tasks, points, settings and photos you attach to habits are stored only on your device, in a container shared between the app and its widgets.
• We do not run servers and we do not receive copies of this data.
• You can delete all of it at any time: Profile → Account → Delete account, or by deleting the app.

Sign in with Apple (optional)

If you choose to sign in, Apple gives the app an anonymous user identifier and, if you allow it, your name and email (which can be hidden by Apple). These are stored only in your device's Keychain to show your profile. They are not sent to us. You can sign out or delete your account inside the app, and stop using Sign in with Apple in iPhone Settings → Apple Account → Sign in with Apple.

Purchases

Subscriptions and in-app purchases are processed by Apple through the App Store. We never see your payment details. The app checks your purchase status with Apple to unlock features.

Notifications

Reminders are local notifications scheduled on your device.

Advertising

The free version of Anew shows banner and full-screen ads provided by Google AdMob (Google LLC). To show, limit and measure ads and to prevent fraud, Google may collect device information such as the advertising identifier (IDFA), IP address, approximate location derived from it, device model, OS version and interactions with ads. None of your habits, journal entries or photos are shared with Google.

• Your choice. On first launch iOS asks whether Anew may track you. If you choose "Ask App Not to Track", the IDFA is not shared and ads are not personalized based on your activity in other apps. You can change this any time in iPhone Settings → Privacy & Security → Tracking.
• EEA, UK and Switzerland. Users there are asked for consent through Google's consent message. You can change your choice any time in Profile → Settings → Ad privacy.
• No ads with Anew+. Subscribers see no ads, and the ad SDK is not started for them.